Hello and welcome! I'm Abigail, the founder of Diddie Smalls. When I was little, I always had my big sisters' hand me downs and this continues today with regular clothes swaps. It's from this that I remain a huge lover and believer of buying second hand where possible - nothing beats that feeling of finding your wishlist item preloved for a fraction of the price.

As I got older and my friends and family began starting their own families, my attention was turned to kids clothing which is perfect for a circular reuse model. With babies outgrowing seven clothing sizes in the first two years, waste is inevitable but it doesn't always have to end up in landfill. Clothes are made to have a long life span so even though kids' usage of them is short, I wanted to help revive and rehome them.

And so Diddie Smalls was born. It was created to make it easy for parents to shop more sustainably by curating an incredible range of preloved kidswear that can be posted straight to your door. We hope you find pieces you love for your little ones to make new memories in. Imagine the stories these clothes could tell...